Call For Sponsors

List Building School 3 is a virtual conference bringing together industry leaders in the email marketing, copywriting, and online marketing space, made for coaches, consultants, experts passionate about spreading their message.

Through an innovative and interactive approach, attendees will learn how grow their email list with engaged subscribers and use their list as an asset tos scale their business.

With the help of sponsors, this event hosts prerecorded sessions, live panel discussions, and workshops. I need your help to deliver this event for free to the audience.

With Covid19 continually forcing people to stay home, shutting down physical conferences and impacting businesses like never seen before, I see virtual summits as an effective way to communicate knowledge and bring like-minded people together.

This virtual conference is meant to educate online coaches, consultants, and experts who are building audiences online. During the five days this event is running, the sessions are presented in a schedule that’s easy to follow. Attendees can decide to pick their favorite sessions and watch them as they are in the main track. 

After a session has been presented in the main track, it goes into a session’s vault that stays available for free for 24 hours after the session aired. With that approach, I’m giving attendees across the globe a great opportunity to catch al sessions they want to see, independent of their timezone.

How It Works

For this conference, I am organizing interviews and presentations with 30+ industry-leading marketing experts. These sessions will be presented in the following formats:

  • Pre-recorded interview
  • Live presentation
  • Live group discussion in a panel format

Attendees can sign up for free by subscribing to an email list dedicated to this event. Every day when the summit airs, a selection of contents will be made publicly available on this website in a publicly announced schedule. 

To foster engagement between attendees and speakers, there are live chats embedded next to each session or live-streamed presentation/discussion.

Each piece of content goes live on a specific day and expires after 24 hours to create urgency. After testing multiple formats, the expiring content has proven to establish the best engagement with the attendees.

 

  • Target audience: Online coaches, consultants, and experts who build their audiences online and understand the importance and potential of email marketing to foster sales and engagement.
  • Duration: January 17-23rd, 2022
  • January 17-21st: Every day, there are pre-recorded sessions and live events (either a presentation or a panel discussion)
  • January 22nd + 23rd: Encore, opening all pre-recorded sessions again for 48 hours. Also delivering the closing live keynote from the main sponsor.

The Event Structure

The website for this event is features an Agenda page, where attendees can see an overview of all contents for each day.

Every session has its own page showing the video, a live chat window, information about the speaker, and links to the virtual sponsor booths.

For live-streamed contents, there will be a dedicated area featuring the video stream and real-time commenting.

The virtual sponsor booths are designed to generate leads and foster communication between attendees and sponsors. You can run AMA’s in the accompanying Facebook group and collect email opt-ins via your booth.

Details about my wP Agency Summits
(2019 + 2020)

Some interesting numbers

Over 5,000+ registered attendees

More than 28,000 session views

102+ countries reached

Over 50 expert sessions organized

Sponsors that supported the events

Companies and partners

Some of the speakers involved

Troy Dean

WP Elevation

Sujan Patel

Serial Entrepreneur

Kim Doyal

Content Marketing Expert

Joe Howard

Founder at WP Buffs

Jennifer Bourn

Founder at Bourn Creative

Mario Peshev

CEO at Devrix

Aaqib Gadit

CEO of Cloudways

Marieke van de Rakt

CEO at Yoast

Piccia Neri

UX & UI Expert

Gregory Karelitz

Global Head of Partnerships, Hubspot

Adam Silverstein

Developer Relations at Google

Brad Williams

CEO at WebDevStudios

Details about WP FeedBack Summit (2020)

Sponsors Involved

The WP FeedBack Summit was an event I ran while working for WP FeedBack (now rebranded to Atarim). I am not with that company anymore but the results are too good to not mention them here.

We generated well over 5000 attendees and got over 107,000 unique visitors to the summit website.

The sponsors generated hundreds of leads from their virtual booths.

Below is a screenshot from Cloudflare, showing the traffic numbers.

About List Building School 3

Virtual Summit Format

  • Each day from January 17-21st there will be 6-8 talks that go live on the summit website. Registered attendees will receive email notifications for when the talks go live and also will be able to review the schedule for when each talk is published. There will be a mix between pre-recorded and live sessions.
  • There is an accompanying Facebook Group which the attendees can join to engage in conversations and networking. The sponsors and all speakers are invited to join this group to build relationships with the attendees. After the event ended, this group is continuing to exist and deliver value to the group members, providing more opportunities for doing promotions and livestreams to the audience.
  • After every day, there will be a virtual after party that is broadcasted to the FB group. Sponsors are invited to join these live reviews as expert guests.
  • The video sessions are presented as a track with a fixed schedule, each session being published on the main track once per day. After a session is over it goes into the session vault, which collects all sessions and leaves them available for attendees so they can catch up if they missed a session.
  • To organize sponsors, there will be a dedicated Facebook group set up. This allows streamlined conversations and orchestration of sponsorship perks, virtual booths, etc.
  • Sponsors will receive a speaker slot, their own page on the summit website, which they can use to run giveaways, contests, or any other promotions. This is your chance to get the email addresses of attendees to build your own lists.
  • Sponsors will also get iFrame codes to embed the talks that are live on their own website, so that they can stream the event to their audience directly. Those embed codes only contain their own logo, the videos of the talks, and a call-to-action to upgrade to lifetime access.
    Attendees who want to keep lifetime access to all sessions can upgrade to a paid All-Access Pass. Sponsors do receive free All-Access Passes to either run a giveaway or use them for their teams. Sponsors can also promote the event as affiliate and thus recoup parts of their sponsorship fee.
  • The event starts with a live kick-off webinar where Jan Koch invites guest experts to share pieces from their talks, answer audience questions, and mention the sponsors who support the event.

Important Dates

  • Promotion starts: Decembetr 1st, 2021
  • Live Kick-Off Webinar: January 17th, 2022 at 7pm GMT (12pm PST)
  • Summit starts: January 17th, 2022
  • Summit ends: January 21st, 2022
  • Encore (all sessions available again): January 22nd + 23rd, 2022
  • Daily Desk Parties: In an homage to after parties, we'll do a daily hangout at 7pm GMT to get together and network for an hour or two.

Marketing Reach

  • The expected audience size is 5k-10k registered attendees. List Building School 2 had 26k registrations in 2019 but since there's such a gap, I'm estimating conservatively.
  • Most speakers will promote this event to their email lists, Facebook groups, podcasts, and on their blogs.
  • Facebook Ads (> $5k USD)
  • My own email list of 10k subscribers
  • Relevant Facebook groups and LinkedIn groups
  • Media Partners, speakers and sponsors can restream the sessions from their own websites without any gated content.

The Summit Has Three Sponsorship Packages

Bronze Sponsorship

Support the event and get your clickable logo on the website. Get promoted to all attendees through email and shout-outs during the event.

LIMITED TO 6 SLOTS

$1000 USD

GRAB YOUR SLOT

Silver Sponsorship

Get involved in the event with your own talk and a dedicated sponsors page, where you can run a giveaway and build your own list.

This includes promotion after the event ended, too.

LIMITED TO 4 SLOTS

$3000 USD

GRAB YOUR SLOT

Gold Sponsorship

Host a live panel discussion.  Also includes everything in the Silver Sponsorship and lets you add video ads & tap into the audience after the event ended.

LIMITED TO 2 SLOTS

$7500 USD

GRAB YOUR SLOT

Prices do not include VAT. If you’d like to speak with me before sponsoring, you can book a call here.

Let's schedule a Call

Do you have any questions or want to discuss the vision for the summit and how you can get involved as a sponsor?

Please click the button below, that’ll open my personal calendar.

Schedule a call

A few more details

Dedicated Email to the audience:

  • Sent to all Build Your Audience attendees three days before the event starts.
  • The email will introduce ALL sponsors and their offers, including links.
  • The email will include clickable sponsor logos.
  • The Gold sponsors will be placed first in the email, then the Silver sponsors and then the Bronze sponsors.

Dedicated Email about your company

  • A dedicated promotional email about your company only.
  • The promo will be sent 2-12 weeks after the summit has ended.
  • The email will be sent to all summit attendees and my already existing list of 8k online marketers.
  • Will be sent in two batches, one extra email targeting the un-opens of the first batch to achieve maximum visibility.

Mention in the daily Session Emails:

  • Expected open rate: 40% - 60%.
  • Clickable logo placed at the footer of each email.
  • Gold sponsors are placed first.
  • 2 emails every day over the summit duration, incl. reminders to unopened emails

Logo on the Summit website:

  • Clickable logo on the homepage and all summit pages.
  • Sponsor name and description shows as tooltip on hover (can be customized as per your request)
  • Link to sponsor page can be equipped with UTM tags for campaign tracking

The General Sponsors Page

  • Dedicated page with all sponsor logos and a paragraph explaining their offer and services.
  • Clickable sponsor logo.
  • Text link to the individual Sponsor page.
  • The Gold sponsors are placed first, then the Silver sponsors and then the Bronze sponsors.
  • The Sponsors page is linked in the header on all inner summit pages.

The individual Sponsors Page:

  • Gold and Silver sponsors get their dedicated page with their logo, a paragraph outlining their offer and services, and a section to run a contest or giveaway.
  • Embed your lead generation (opt-in) code to collect emails from the attendees.
  • Give away prizes of your choice to the summit attendees.
  • Include links for attendees to get in touch with you directly.

Additional Notes:

  • We can arrange live workshops during the summit in which the sponsor showcases their product - as long as it provides value to the attendees and helps them increase their revenue, serve their customers better, or improve the performance of web shops.
  • After the event ended, we can set up a live webinar for the audience so you can stay on top of their minds. This will be streamed to the Facebook group and promoted via email to the attendees.
Get Your Free Ticket

You Can Make Email Marketing Work

Attend List Building School 3 for free online and get access to all summit sessions. Make your email list the business asset it should be.