Call For Sponsors

List Building School 3 is a virtual conference for digital marketers, info product businesses, and solopreneurs.

Through an innovative and interactive approach, attendees will learn how grow their email list with engaged subscribers and use their list as an asset tos scale their business.

With the help of sponsors, this event hosts prerecorded sessions, live panel discussions, and workshops. I need your help to deliver this event for free to the audience.

How It Works

For this conference, I am organizing interviews and presentations with 30+ industry-leading marketing experts. These sessions will be presented in the following formats:

  • Pre-recorded interview
  • Live presentation
  • Live group discussion in a panel format

Attendees can sign up for free by subscribing to an email list dedicated to this event. Every day when the summit airs, a selection of contents will be made publicly available on this website in a publicly announced schedule. 

To foster engagement between attendees and speakers, there are live chats embedded next to each session or live-streamed presentation/discussion.

Each piece of content goes live on a specific day and expires after 24 hours to create urgency. After testing multiple formats, the expiring content has proven to establish the best engagement with the attendees.

 

  • Target audience: Info product business owners, digital marketers, freelancers, and solopreneurs who sell their products and services online
  • Goals of the attendees: Get more email subscribers, save time in managing their marketing campaigns, earn more money, and be free to live life on their own terms
  • Duration: August 8th - 12th, 2022
  • August 8-12: Every day, there are pre-recorded sessions and live events (either a presentation or a panel discussion)
  • August 13-14: Encore, opening all pre-recorded sessions again for 48 hours.

The Event Structure

The website for this event is features an Agenda page, where attendees can see an overview of all contents for each day.

Every session has its own page showing the video, a live chat window, information about the speaker, and links to the virtual sponsor booths.

For live-streamed contents, there will be a dedicated area featuring the video stream and real-time commenting.

The virtual sponsor booths are designed to generate leads and foster communication between attendees and sponsors. You can run AMA’s in the accompanying Facebook group and collect email opt-ins via your booth.

Details about my WP Agency Summits
(2019 + 2020)

Some interesting numbers

Over 5,000+ registered attendees

More than 28,000 session views

102+ countries reached

Over 50 expert sessions organized

Sponsors that supported the events

Companies and partners

Details about WP FeedBack Summit (2020)

Sponsors Involved

The WP FeedBack Summit was an event I ran while working for WP FeedBack (now rebranded to Atarim). I am not with that company anymore but the results are too good to not mention them here.

We generated well over 5000 attendees and got over 107,000 unique visitors to the summit website.

The sponsors generated hundreds of leads from their virtual booths.

Below is a screenshot from Cloudflare, showing the traffic numbers.

You'll also get exposure to Virtual Summit Mastery

Audience Size and Exposure

Virtual Summit Mastery is the industry-leading program and community around virtual summits and has been established since 2015.

Our 780+ paying community members have reached millions of attendees with their virtual summits and are always looking for new tech solutions to improve their virtual summits.

You’d get promoted as a partner of VSM to the audience of 4,000+ email subscribers (list size before this summit), a Facebook group with 2,600 members, and 780+ paying course students.

About List Building School 3

Virtual Summit Format

  • Each day from August 8-12, there will be 4-6 talks that go live on the summit website. Registered attendees will receive email notifications for when the talks go live and also will be able to review the schedule for when each talk is published. There will be a mix between pre-recorded and live sessions.
  • There is an accompanying Facebook Group which the attendees can join to engage in conversations and networking. The sponsors and all speakers are invited to join this group to build relationships with the attendees. After the event ended, this group is continuing to exist and deliver value to the group members, providing more opportunities for doing promotions and livestreams to the audience.
  • After every day, there will be a virtual after party that is broadcasted to the FB group. Sponsors are invited to join these live reviews as expert guests.
  • The video sessions are presented as a track with a fixed schedule, each session being published on the main track once per day. After a session is over it goes into the session vault, which collects all sessions and leaves them available for attendees so they can catch up if they missed a session.
  • Sponsors will receive a speaker slot, their own page on the summit website, which they can use to run giveaways, contests, or any other promotions. This is your chance to get the email addresses of attendees to build your own lists.
  • Sponsors will also get iFrame codes to embed the talks that are live on their own website, so that they can stream the event to their audience directly. Those embed codes only contain their own logo, the videos of the talks, and a call-to-action to upgrade to lifetime access.
  • Attendees who want to keep lifetime access to all sessions can upgrade to a paid All-Access Pass. Sponsors do receive free All-Access Passes to either run a giveaway or use them for their teams. Sponsors can also promote the event as affiliate and thus recoup parts of their sponsorship fee.
  • The event starts with a live kick-off webinar where Jan Koch invites guest experts to share pieces from their talks, answer audience questions, and mention the sponsors who support the event.

Important Dates

  • Promotion starts: July 1st, 2022
  • Live Kick-Off Webinar: August 8th, 2022 at 3pm GMT (8am CST)
  • Summit starts: August 8th, 2022
  • Summit ends: August 12th, 2022
  • Encore (all sessions available again): August 13th + 14th, 2022
  • Daily Desk Parties: In an homage to after parties, we'll do a daily hangout at 5pm GMT (10am CST) to get together and network for an hour or two.

Marketing Reach

  • The expected audience size is 3k-5k registered attendees. List Building School 3 had 26k registrations in 2019 but since there's such a gap, I'm estimating conservatively.
  • Sponsors generate on average 200-300 hot and qualified leads from the live event and 1000+ leads post-summit
  • Most speakers will promote this event to their email lists, Facebook groups, podcasts, and on their blogs.
  • My own email list of 4k subscribers (open rate ~ 40%)
  • Relevant Facebook groups and LinkedIn groups
  • Media Partners, speakers and sponsors can restream the sessions from their own websites without any gated content.
  • Affiliates who run relevant blogs, podcasts, and communities

The Summit Has Three Sponsorship Packages

Lite Sponsorship

Support the event and get your clickable logo on the website. Get promoted to all attendees through email and shout-outs during the event. You’ll also be featured as recommended tool or partner on the evergreen version of List Building School.

LIMITED TO 10 SLOTS

$2000 USD

BECOME A LITE SPONSOR

Premium Sponsorship

Get involved in the event with your own talk, an Ask-Me-Anything session during the summit, and a dedicated sponsors page, where you can run a giveaway and build your own list.

This includes promotion after the event ended, too.

LIMITED TO 4 SLOTS

$4000 USD

BECOME A PREMIUM SPONSOR

Elite Sponsorship

Host a live panel discussion and post-summit workshop.  Also includes everything in the Silver Sponsorship and lets you tap into the audience after the event ended.

LIMITED TO 2 SLOTS

$8000 USD

BECOME AN ELITE SPONSOR

Prices do not include VAT. If you’d like to speak with me before sponsoring, you can book a call here.

Lite ($2000 USD)Premium ($4000 USD)Elite ($8000 USD)
Featured Sponsor of List Building School 3✔️✔️✔️
Clickable Logo on all Summit pages✔️✔️✔️
"Thank You" Mention during all live events at LBS 3✔️✔️✔️
Your logo in the summit emails and newsletters✔️✔️✔️
Logo + description promoted to the audience in a dedicated email after the summit is over✔️✔️✔️
All-Access Pass Coupon Codes (for giveaways or employees)10
($1970 USD value)		20
($3840 USD value)		50
($9850 USD Value)
Be a sponsor of the evergreen LBS version and get promoted until May 2023✔️✔️
Live webinar during the summit✔️✔️
Featured summit session (positioned prominently at the summit)✔️✔️
License the summit sessions and distribute them to your customers.✔️✔️
Your own Sponsor page to run lead generation campaigns✔️✔️
Access to the subscriber list✔️
Post-summit live webinar for the summit audience✔️
Host a live workshop for your product or service one month after the summit for continued exposure✔️
20% discount on next year's sponsorship✔️

Let's schedule a Call

Do you have any questions or want to discuss the vision for the summit and how you can get involved as a sponsor?

Please click the button below, that’ll open my personal calendar.

Schedule a call

A few more details

Dedicated Email to the audience:

  • Sent to all List Building School attendees three days before the event starts.
  • The email will introduce ALL sponsors and their offers, including links.
  • The email will include clickable sponsor logos.

All-Access Pass Coupon Codes

  • You get either 10, 20, or 50 coupon codes for the All-Access Pass
  • Use these coupons for giveaways to your audience to spark engagement and add value
  • Or use the coupon codes to bring team members to LBS 3 and give them the AAP for training

Mention in the daily Session Emails:

  • Expected open rate: 40% - 60%.
  • Sent in the morning and afternoon (only to un-opens)
  • Increase brand awareness

Logo on the Summit website:

  • Clickable logo on the homepage and all summit pages.
  • Sponsor name and description shows as tooltip on hover (can be customized as per your request)
  • Link to sponsor page can be equipped with UTM tags for campaign tracking

Live Webinar During The Summit

  • Jan Koch invites you to host a webinar (up to 1 hour) live during LBS 3
  • Your chance to educate the LBS 3 attendees about your service or product
  • Tip: Teach for the first 40 minutes, pitch for 10 minutes, go into Q&A for the final 10 minutes
  • Hosted via Streamyard, you get to use the recording post-summit for your marketing

Get Your own Sponsor Page

  • Gold and Silver sponsors get their dedicated page with their logo, a paragraph outlining their offer and services, and a section to run a contest or giveaway.
  • Embed your lead generation (opt-in) code to collect emails from the attendees.
  • Give away prizes of your choice to the summit attendees.
  • Include links for attendees to get in touch with you directly.

Access To the Attendee List:

  • Elite Sponsors get access to the email addresses after the summit ended.
  • This sharing of email address is good for all attendees registered between June 17, 2022 and the last day of the summit, August 14, 2022.

Additional Notes:

  • We can arrange live workshops during the summit in which the sponsor showcases their product - as long as it provides value to the attendees and helps them increase their revenue, serve their customers better, or improve the performance of web shops.
  • After the event ended, we can set up a live webinar for the audience so you can stay on top of their minds. This will be streamed to the Facebook group and promoted via email to the attendees.