Most people don’t realise that a big part of their email list could be a liability, not the asset they’d like it to be. There can be up to 30-50% of contacts on a typical email list that are silently killing their reputation and sales.

Even more concerningly, as much as 50% of most businesses’ new leads will never see the emails they’re sent when they first sign up.

Learn Adrian’s S.M.A.R.T. framework to have more of your emails reach the inboxes of your subscribers.